Salesforce Certified Marketing Cloud Consultant Exam Questions & Answers

All 28 questions

1. Q1 Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more…
2. Q2 Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and…
3. Q3 Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is…
4. Q4 What are two possible outcomes when "Send as Multipart MIME" is selected during the send process (Choose two.)?
5. Q5 Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers.…
6. Q6 Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display…
7. Q7 A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing…
8. Q8 Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After…
9. Q9 A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks.…
10. Q10 A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks.…
11. Q11 An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The…
12. Q12 Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are…
13. Q13 A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who…
14. Q14 A customer provides a file containing only new and updated subscriber records exported from its marketing database. The file will be uploaded…
15. Q15 Which two statements are correct regarding tracking aliases (Choose two.)?
16. Q16 A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be…
17. Q17 Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use…
18. Q18 A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two…
19. Q19 Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and…
20. Q20 A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like…
21. Q21 Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and…
22. Q22 Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data…
23. Q23 Northern Trail Outfitters's marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is…
24. Q24 A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate 'next' keyword response. What…
25. Q25 Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically…
26. Q26 A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they…
27. Q27 An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the…
28. Q28 A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data…