Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 24
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate 'next' keyword response. What are two potential reasons for this unexpected response (Choose two.)?
- A Next' keyword was not specified on the outbound message.
- B Response contained "stop" in the message content.
- C Responses are not sent within 24 hours of the outbound message.
- D Responses are sent after the 60 minute conversation window.
Reveal correct answers
Correct answers: A, D
Explanation
According to Salesforce Marketing Cloud's documentation, the correct answer for this question is A and D. This is because if the 'Next' keyword was not specified on the outbound message, the customer's response would trigger the default keyword response. Additionally, if the responses are sent after the 60 minute conversation window, the customer's response would not be recognized and would also trigger the default keyword response. Option B which mentions "stop" in the message content is incorrect as it would trigger a different response altogether. Option C which mentions responses not being sent within 24 hours of the outbound message is also incorrect as it does not relate to the issue of getting the default keyword response.Discussion
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