Salesforce Certified Marketing Cloud Consultant · Free Practice Question Easy
Question 17
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend (Choose 2 answers)?
- A Email
- B CRM ID
- C Mobile Device ID
- D Loyalty Program Number
Reveal correct answers
Correct answers: A, B
Explanation
A and B are the correct answers as they are the most commonly used values as subscriber keys in Marketing Cloud. Email is a unique identifier that is commonly used by subscribers to log in to various services, and CRM ID is a unique identifier that is commonly used by companies to store customer data. Mobile Device ID and Loyalty Program Number are not commonly used as subscriber keys in Marketing Cloud.Discussion
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