Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 20
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending. The data extension will hold each contact's response as well as the time stamp of the click. The contact will receive an email two days after the click event. Both emails should be sent via Journey Builder. What is the optimal solution to record the click activity prior to sending the second email?
- A Leverage the Decision Split and create a Custom Activity.
- B Use a landing page to record the click and trigger an email.
- C Leverage the Engagement Split and the Update Contact Activity.
- D Use a landing page to record the click in the data extension.
Reveal correct answer
Correct answer: D
Explanation
D is the correct answer because using a landing page to record the click in the data extension allows for the data to be easily stored and accessed in the same place where the event and attendee data is being kept. This is the optimal solution for tracking and organizing the information for the pharmaceutical company's monthly event. A is incorrect because creating a custom activity would not necessarily provide the necessary functionality to track and record the click activity in a data extension. B is incorrect because using a landing page to trigger an email would not update the data extension with the contact's response and time stamp of the click. C is incorrect because leveraging the Engagement Split and Update Contact Activity may not provide the necessary functionality to track and update the data extension with the contact's response and time stamp of the click.Discussion
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