Salesforce Marketing Cloud Email Specialist Exam Questions & Answers

All 48 questions

1. Q1 A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true…
2. Q2 A marketing team is using a Smart Capture form on a CloudPage landing page to capture registrations to it's opening event within…
3. Q3 A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months. Which report should be…
4. Q4 A marketer is about to send an email to a list, however, they would like to only send the email to subscribers…
5. Q5 Northern Trail Outfitters wants to use a specific IP address and a subdomain for all of its transactional emails. What should be…
6. Q6 A company would like to use another way to uniquely identify it's subscribers besides using email addresses granted that some email addresses…
7. Q7 After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.…
8. Q8 A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want…
9. Q9 When working with emails created with HTML code you need to insert which features that are required by the CAN SPAM Act?…
10. Q10 What benefit is there in marking an attribute as hidden from customers?
11. Q11 Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully…
12. Q12 A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates…
13. Q13 Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one…
14. Q14 Northern Trail Outfitters (NTO) is using Intelligence Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should…
15. Q15 Following a batch email send, Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?
16. Q16 An email marketer needs a point-and-click tool to create a segment based off of everyone who lives within a five-mile radius of…
17. Q17 Northern Trail outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all…
18. Q18 A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the…
19. Q19 Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome…
20. Q20 The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should…
21. Q21 Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used…
22. Q22 A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise.…
23. Q23 A marketer is using Preview Test sending to check that content is ready for an upcoming campaign and notices the Send Log…
24. Q24 Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images…
25. Q25 When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the…
26. Q26 Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are…
27. Q27 Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
28. Q28 A company would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should they take to…
29. Q29 When a customer sends to a data extension, where are list level unsubscribers recorded?
30. Q30 A marketing manager has requested an attribute named Gender be added to a subscriber list for promotional segmentation. Which two steps are…
31. Q31 Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may…
32. Q32 When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
33. Q33 A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What…
34. Q34 A company just sent an HTML email to subscribers that contains a link to the wrong landing page for a particular campaign.…
35. Q35 When creating data extensions, what are two steps a marketer should take assuming Subscriber key is enabled and the data extension will…
36. Q36 Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign…
37. Q37 Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images…
38. Q38 Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, causing customers to complain about their experience. NTO would…
39. Q39 Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.…
40. Q40 A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were…
41. Q41 A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three criteria should be met to ensure compliance with…
42. Q42 Which action will the Validate tool complete when initiated?
43. Q43 Which one in NOT an offline tactic for capture email addresses?
44. Q44 Use the list model when (Select 3)
45. Q45 The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.…
46. Q46 What is a Master Unsubscribe?
47. Q47 Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool…
48. Q48 As part of a daily shipping notification automation, a Company needs to join data from the Shipping data extension and the Purchase…