Salesforce Marketing Cloud Email Specialist · Free Practice Question Medium
Question 41
A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers
- A The email confirms a commercial transaction between the recipient and sender.
- B The subject line is transactional in nature and non-promotional.
- C The subject line contains a promotion to entice the recipient.
- D The email body presents the transactional content prior to any commercial content.
- E The email body presents any commercial content prior to the transactional content.
Reveal correct answers
Correct answers: A, B, D
Explanation
According to Salesforce Marketing Cloud's documentation, the CAN-SPAM Act requires commercial emails to have certain criteria in order to be compliant. These criteria include: The subject line is transactional in nature and non-promotional: This means that the subject line should provide information about the transaction rather than promoting any products or services. The email confirms a commercial transaction between the recipient and sender: The email should clearly state that it is confirming a transaction between the recipient and the sender. This could be a purchase, subscription, or any other commercial transaction. The email body presents the transactional content prior to any commercial content: The main purpose of the email should be to provide transactional information rather than promoting commercial content. The transactional content should be presented first before any promotional or marketing content. Others are incorrect because: The subject line contains a promotion to entice the recipient is incorrect because the subject line should be transactional and non-promotional. The email body presents any commercial content prior to the transactional content is incorrect because the transactional content should be presented first.Discussion
Think the marked answer is wrong, or have a better explanation? Share it below — comments appear after review.
You must be logged in to post a comment.
