Salesforce Marketing Cloud Email Specialist · Free Practice Question Easy

Question 10

What benefit is there in marking an attribute as hidden from customers?
  • A The attribute is not available for CAN–SPAM compliance
  • B The attribute is not available to subscribers on the Profile Centre
  • C The attribute is not available to store data
  • D The attribute is not available to other users in the account
Reveal correct answer

Correct answer: B

Explanation

All demographic attributes are CAN-SPAM compliant depending on how you use the data. An attribute can still store data if it is marked as hidden from the customers as you can still upload data into the data extension or list. Marking an attribute as hidden does not hide it from internal MC users. Making all other answers incorrect.

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