Salesforce Marketing Cloud Email Specialist · Free Practice Question Easy

Question 29

When a customer sends to a data extension, where are list level unsubscribers recorded?
  • A Publication List
  • B Group List
  • C All subscribers List
  • D None of the above
Reveal correct answers

Correct answers: A, C

Explanation

Based on Salesforce Marketing Cloud's documentation, the correct answer is Publication List and All subscribers List for the following reasons: Publication List: In Salesforce Marketing Cloud, a Publication List is used to manage and track subscriber preferences and subscriptions. When a customer sends to a data extension, any list-level unsubscribers will be recorded in the Publication List associated with that particular data extension. This allows the system to keep track of the subscribers who have opted out or unsubscribed from that specific list. All subscribers List: The All subscribers List is a default system list in Salesforce Marketing Cloud that contains all the subscribers across all lists and data extensions. When a customer sends to a data extension, any list-level unsubscribers will also be recorded in the All subscribers List. This ensures that the unsubscribes are captured globally and can be used for compliance purposes, such as honoring unsubscribe requests across different campaigns and lists.

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