Project Management Professional PMP · Free Practice Question Medium

Question 7

Eddie is working on an internet marketing company's latest campaign. His clients are trying to grow organic traffic to their site, but this growth is secondary to their primary goal to get users to subscribe to a premium account. Eddie recognizes this and suggests that one measure of his company's success might be the ratio of premium accounts to its services' cost. How is the project manager delivering project value?
  • A Constructing key performance indicators
  • B Identifying needs
  • C Formalizing objectives
  • D Mapping stakeholders
Reveal correct answer

Correct answer: A

Explanation

Constructing key performance indicators, or KPIs, allows stakeholders to measure the value provided by their project. Identifying needs is the process of helping stakeholders recognize the factors which are critical for their program's success. Formalizing objectives is the process of articulating the collective goals of a project's stakeholders. Mapping stakeholders helps to prioritize project inputs and clarify project goals.

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