Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium

Question 21

Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?
  • A Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
  • B Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
  • C Create three distinct Attribute Groups that link each data extension directly to Contacts.
  • D Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Reveal correct answer

Correct answer: B

Explanation

Based on Salesforce Marketing Cloud's documentation, the correct answer is B and other answers are incorrect because they do not fully leverage customer data across the three data extensions. A. This answer suggests creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. However, this approach does not provide a way to link Orders to Products, which is necessary for leveraging customer data across all three data extensions. C. This answer suggests creating three distinct Attribute Groups that link each data extension directly to Contacts. However, this approach does not provide a way to link Orders to Products or Customers to Orders, which means the full leverage of customer data across all three data extensions cannot be achieved. D. This answer suggests creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. While this approach does link all the entities together, it links them in a way that does not align with the original question's requirements. The Orders should be linked to Customers, and Products should be linked to Orders.

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