Salesforce Certified Marketing Cloud Consultant · Free Practice Question Easy
Question 16
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?
- A Use an outbound message template with embedded AMPscript to capture the response.
- B Use an info capture message template to capture the response.
- C Use a text-response message template with embedded AMPscript to capture the response.
- D Use a vote/survey message template to capture the response.
Reveal correct answer
Correct answer: B
Explanation
There's a feature in MobileConnect meant exactly for this purpose. It's called Info Capture SMS template. The way it works is to create custom, empty attribute in Mobileconnect Demographics table (for an example 'Input') and then you can configure the template to use that attribute as the place to store customer provided SMS response. Later you can query the MobileConnect Demographics table to get the content out. You can also add AMPscript that it would automatically also create a row in some separate DE or even send it to Sales Cloud if needed.Discussion
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