Certified Business Analysis Professional CBAP · Free Practice Question Medium
Question 14
Pete the Project Manager insists on including the non-monetary measures of value in the project KPIs together with the revenue figures. Steve the Sponsor does not think it is needed because the shareholders won't bother about it. Who would you support?
- A Pete, because it is the project manager job to define the KPIs. The sponsor's opinion is irrelevant
- B Steve, because only monetary value is real value
- C Steve, because the shareholders are always right
- D Pete, because value can be tangible and intangible.
Reveal correct answer
Correct answer: D
Explanation
Value can be tangible or intangible. Tangible value is directly measurable. Tangible value often has a significant monetary component. Intangible value is measured indirectly. Intangible value often has a significant motivational component, such as a company's reputation or employee morale. BABOK 2.1 Business Analysis Key ConceptsDiscussion
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