CIPS L4M2 Defining Business Need · Free Practice Question Easy
Question 2
In what stage of the product lifecycle do 'laggards' typically buy a product?
- A maturity
- B decline
- C introduction
- D growth
Reveal correct answer
Correct answer: B
Explanation
Laggards are the last group of consumers to buy or use a new product. They buy it at the 'decline' stage.
The product lifecycle is an important concept for CIPS. It's only briefly mentioned in this module but does come up again at Level 5. Don't worry about the Boston Group Matrix- they have overlayed this on the product lifecycle but you don't need to know this properly till Level 5. This is some basic information on it: What Is the Growth Share Matrix? | BCG
See p.98
Discussion
Think the marked answer is wrong, or have a better explanation? Share it below — comments appear after review.
You must be logged in to post a comment.
