Salesforce Marketing Cloud Email Specialist · Free Practice Question Medium
Question 38
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, causing customers to complain about their experience. NTO would like to apologise by offering an upgraded coupon to help improve customer satisfaction. What should NTO do to automate the process of finding its affected customers?
- A Filter the data based on a specific date range.
- B Query the data using a specific date range parameter
- C Use Einstein engagement scores to identify affected users.
Reveal correct answer
Correct answer: A
Explanation
Based on Salesforce Marketing Cloud's documentation, the correct answer would be 'Filter the data based on a specific date range.' This is because the scenario states that NTO wants to automate the process of finding its affected customers after they were unable to process coupon codes for several days. By filtering the data based on a specific date range, NTO will be able to identify the customers who were affected during that time period and take appropriate actions to address the issue and offer the upgraded coupon. The other answer options, 'Use Einstein engagement scores to identify affected users' and 'Query the data using a specific date range parameter', do not specifically address the need for automating the process of finding affected customers after the coupon code issue. While both options may be useful in different scenarios, they are not directly relevant to the given situation and do not provide a solution for automating the process as requested by NTO.Discussion
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