Salesforce Marketing Cloud Email Specialist · Free Practice Question Medium

Question 35

When creating data extensions, what are two steps a marketer should take assuming Subscriber key is enabled and the data extension will be used for sending email campaigns. (Choose 2 answers) ?
  • A Set the Email address column as Primary Key
  • B In Properties, check the "Is Sendable" option
  • C Set the column with Subscriber Key as Primary Key
  • D Relate the Email Address to Subscriber Key
Reveal correct answers

Correct answers: B, C

Explanation

If intending to use a data extension for email sends, you must check the "is sendable" option, otherwise, your data extension will merely be a data table. It is also best practice to set the column with the subscriber key as the primary key in order to have a unique identifier within the system.

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