Salesforce Marketing Cloud Email Specialist · Free Practice Question Easy

Question 33

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
  • A Create CloudPages to collect and subscribe users.
  • B Leverage Social Studio to capture email addresses.
  • C Use Journey Builder to build an audience using Ad Studio.
Reveal correct answer

Correct answer: B

Explanation

The correct answer is Leverage Social Studio to capture email addresses because Social Studio is a tool within Salesforce Marketing Cloud that allows marketers to monitor and engage with social media conversations. It provides features like listening, publishing, and analyzing social media content. By using Social Studio, the marketer can track and capture email addresses from users obtained through social channels. This ensures that the marketer can collect consumer information and use it for future mailing purposes. The other answer options are incorrect because they do not specifically address the task of collecting consumer information from users obtained through social channels. Creating CloudPages to collect and subscribe users is a different feature within Marketing Cloud that allows users to sign up and subscribe to receive content, but it does not necessarily capture email addresses from social channels. Using Journey Builder to build an audience using Ad Studio is another feature within Marketing Cloud that focuses on creating marketing journeys and targeting audiences, but it does not directly capture email addresses.

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