Salesforce Marketing Cloud Email Specialist · Free Practice Question Medium

Question 27

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
  • A Data Extract activity
  • B SQL Query activity
  • C Filter activity.
  • D Segment activity.
Reveal correct answers

Correct answers: B, C

Explanation

The correct answers are SQL Query activity and Filter activity. Data Extract activity is used to extract data from Marketing Cloud, but it doesn't specifically mention about refreshing or segmenting the data. Segment activity is a functionality within Marketing Cloud that allows users to create segments based on certain criteria or conditions. However, it doesn't provide a direct option for refreshing data on a recurring schedule via an Automation. SQL Query activity allows users to write SQL queries to extract, manipulate, and segment data within Salesforce Marketing Cloud. It can be used within an Automation to refresh and update the data on a recurring schedule. Filter activity is used to filter out specific rows of data from a data extension based on certain conditions. It can also be used within an Automation to filter and segment the data on a recurring schedule.

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