Salesforce Marketing Cloud Email Specialist · Free Practice Question Medium
Question 26
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension. What is preventing the customer from receiving emails at their new address?
- A The new email address is from an unsupported domain.
- B The email address has not been updated in All Subscribers.
- C The customer has not opted in again with the new address.
Reveal correct answer
Correct answer: B
Explanation
The email address has not been updated in All Subscribers is the correct answer because Salesforce Marketing Cloud considers the All Subscribers list as the authoritative source for email addresses. Even if the customer's new email address is stored in the target data extension, it may not be updated in the All Subscribers list, which is used for sending emails. As a result, the customer will continue to receive emails at their old address until their email address is updated in the All Subscribers list. The other answer options are incorrect because they do not address the specific issue of the email address not being updated in All Subscribers.Discussion
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