Salesforce Marketing Cloud Email Specialist · Free Practice Question Easy

Question 16

An email marketer needs a point-and-click tool to create a segment based off of everyone who lives within a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What tool would be best used to accomplish this task?
  • A Audience Builder
  • B Data Filters
  • C Contact Builder
  • D SQL Query Activity
Reveal correct answer

Correct answer: A

Explanation

Neither SQL query or Data filters can be used in this scenario given the complexity of the segmentation request, being, everyone who lives within an X mile radius of a location - you would have to create thousands of IF-THEN statements in order to acquire that data using filters of queries.

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