Salesforce Marketing Cloud Email Specialist · Free Practice Question Easy

Question 13

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?
  • A Two fields with EmailAddress data type
  • B Incorrect Sending Relationship
  • C Failure to choose the send classification
Reveal correct answer

Correct answer: B

Explanation

The correct answer for the question is 'Incorrect Sending Relationship'. The documentation of Salesforce Marketing Cloud explains that a sending relationship is necessary to send emails successfully. A sending relationship establishes a connection between the Marketing Cloud account and an external email sending domain. Without a valid and correctly configured sending relationship, emails cannot be delivered to recipients. The other answer options are incorrect in this scenario. 'Two fields with EmailAddress data type' refers to the data structure used to store email addresses, which would not directly cause the send to fail. 'Failure to choose the send classification' refers to the categorization of the email send, but it does not directly impact the deliverability of the email.

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