Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 28
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. What approaches should the consultant recommend (Choose two.)?
- A Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- B Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
- C Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D Use Data Filters to segment data to output a Sendable Data Extension.
Reveal correct answers
Correct answers: B, C
Explanation
According to Salesforce Marketing Cloud's documentation, options B and C are the correct answers. Option B is correct because Synchronized Data Sources can be used to sync Sales Cloud objects to Marketing Cloud. This will ensure that the data from Sales Cloud is always up-to-date in Marketing Cloud, which is necessary for accurate and relevant email sends. Option C is also correct because SQL Query Activities can be used to output a Sendable Salesforce Data Extension. This will allow the consultant to create a subset of the synchronized data extension that is relevant for the email send. Option A is incorrect because although SQL Query Activities can be used to create a Sendable Synchronized Data Extension, it does not take into account the need to reference Sales Cloud custom object data and return tracking to Sales Cloud. Option D is also incorrect because although Data Filters can be used to segment data for outputting a Sendable Data Extension, it does not take into account the need to reference Sales Cloud custom object data and return tracking to Sales Cloud.Discussion
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