Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 27
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?
- A Send Logs
- B Data views
- C Tracking Extracts
- D Scheduled Reports
Reveal correct answer
Correct answer: D
Explanation
D is the correct answer because scheduled reports in Salesforce Marketing Cloud allow the analytics team to receive hourly updates on email metrics. They can schedule reports to run on a regular basis, such as hourly, and receive an email notification when the report is ready. This method provides timely updates so the analytics team can provide next best actions to the sales team in a timely manner. Other options are incorrect because: A. Send Logs require manual intervention and do not provide automated hourly updates. B. Data views provide access to data, but do not provide scheduled updates or notifications. C. Tracking Extracts require manual intervention and do not provide automated hourly updates, nor do they provide notifications.Discussion
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