Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 22
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?
- A Scheduled Automation utilizing Triggered Send Emails
- B Journey that allows re-entry after exiting
- C Scheduled Automation using a Send Activity
- D Single Send Journey
Reveal correct answer
Correct answer: C
Explanation
The correct answer for this question is C Scheduled Automation using a Send Activity. A (Scheduled Automation utilizing Triggered Send Emails) is not the best option as a Triggered Send requires a subscriber to perform an action before an email is sent. It is not suitable for sending periodic newsletters as it cannot be scheduled at a specific time and date. B (Journey that allows re-entry after exiting) is also not the best option as it is designed for customer journeys and not for sending newsletters to a static data extension. D (Single Send Journey) is not applicable for this scenario as it is designed for one-time messages and not for sending periodic newsletters that need to be updated and resend multiple times. C (Scheduled Automation using a Send Activity) is the best option for sending periodic newsletters to a data extension that is regularly updated and subscribers inside can be added or removed multiple times. The schedule can be set according to the desired frequency and the send activity will automatically pick up the latest data extension updates and send email to the recipients.Discussion
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