Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 13
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
- A How long after the behavior occurs will a subscriber need to enter a journey?
- B How are subscribers identified in your web analytics?
- C Should customers exit the journey when the goal is met?
- D How many messages should be included in each journey?
- E Should a single customer exist in multiple journeys at the same time?
Reveal correct answers
Correct answers: A, B, E
Explanation
A is correct because it is important to understand the time frame within which a subscriber should enter the journey after exhibiting the website behavior in order to appropriately trigger the journey. B is correct because understanding how subscribers are identified in web analytics will allow for the proper tracking and triggering of the journey based on website behavior. E is correct because it is important to determine if a customer can enter and be active in multiple journeys at the same time in order to avoid conflicts and ensure proper targeting. C and D are incorrect because they do not pertain to designing the data structure for the solution, but rather the content and flow of the journey.Discussion
Think the marked answer is wrong, or have a better explanation? Share it below — comments appear after review.
You must be logged in to post a comment.
