Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 9
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have three million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? (Choose two.)
- A IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- B IP ramp-up is important to establish a positive sender reputation.
- C IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
- D IP ramp-up can be bypassed, given their historical lack of deliverability issues.
Reveal correct answers
Correct answers: B, C
Explanation
B and C are the correct answer because Salesforce Marketing Cloud documentation states that IP warming is an important process to establish a positive sender reputation with ISPs and mailbox providers. It typically takes four to six weeks to ramp up to sending to all subscribers on an email list, with gradual increases in volume. Answer A is incorrect because pre-warmed IP addresses may be more beneficial for a company with a high volume of email sends or exceptional send history, but may not be necessary for a company with a smaller email list or no known deliverability issues. Answer D is incorrect because historical deliverability issues are not the only factor that affects IP reputation and deliverability, and bypassing the IP warming process could lead to poor sender reputation and decreased deliverability.Discussion
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