Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 6
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?
- A Google Analytics 360
- B Data Studio
- C Einstein Engagement Scoring
- D Audience Studio
Reveal correct answer
Correct answer: C
Explanation
The correct answer is C Einstein Engagement Scoring. This is because the question is asking for a solution to suppress highly engaged email subscribers from active display campaigns. Einstein Engagement Scoring is a feature in Salesforce Marketing Cloud that helps track and score engagement levels of email subscribers. Based on the score, marketers can automate certain actions, such as suppressing highly engaged subscribers from display campaigns. Option A (Google Analytics 360) and option B (Data Studio) are not directly related to email engagement tracking and would not provide a solution to the problem presented in the question. Option D (Audience Studio) is a data management platform that offers audience segmentation and targeting capabilities, but it is not specifically designed for tracking and scoring email engagement levels.Discussion
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