Salesforce Certified Marketing Cloud Consultant · Free Practice Question Medium
Question 2
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter. Which two solutions could pull in the RSS feed at the time of send (Choose 2 answers) ?
- A Dynamic Content
- B AMPscript
- C Personalization Strings
- D External Content
Reveal correct answers
Correct answers: B, D
Explanation
The correct answers are B and D because: A. Dynamic Content: Dynamic Content allows for personalization of content within an email based on subscriber data, such as demographics or past purchase behavior. It does not have the capability to pull in an RSS feed at the time of send. B. AMPscript: AMPscript is a scripting language used in Salesforce Marketing Cloud that can be used to dynamically populate email content, including pulling in an RSS feed at the time of send. C. Personalization Strings: Personalization Strings allow for the insertion of subscriber data within an email, such as their name or location. It does not have the capability to pull in an RSS feed at the time of send. D. External Content: External Content allows for the inclusion of content from external sources within an email, such as blogs or social media feeds. It can be used to pull in an RSS feed at the time of send, making it one of the correct answers.Discussion
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