Certified Business Analysis Professional CBAP · Free Practice Question Easy

Question 49

Visiting a top-performing company to learn how they successfully sell cheap flights online is an example of which analysis technique?
  • A Observational studies
  • B Benchmarking
  • C Best practice analysis
  • D Market analysis
Reveal correct answer

Correct answer: B

Explanation

Benchmarking involves comparing business processes and performance metrics to industry bests and best practices from other companies, especially those excelling in a particular area.

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