Question 19

Case 9: You are part of a team working on a new initiative at a health insurance company to develop a health and fitness app for customers. This is the company's first project aimed at promoting customer health, marking a new strategic direction. Enthusiasm is high, with everyone eager to contribute ideas. The CEO has emphasized delivering a top-tier app and has provided a substantial budget. The primary constraint is that the app must be launched within 6 months. With an unlimited budget and strong stakeholder interest, you decide to take an experimental approach. This involves testing competitor products and gathering feedback from volunteer participants to inform the app's features. Considering the case study, you and your team decide to build a prototype app for requirements elicitation activities. The idea is to use this prototype to build a solution over time. Which form of prototyping are you employing?