Certified Information Privacy Professional CIPPE · Free Practice Question Medium
Question 25
A marketing company distributes direct marketing communications to its customers via email. The email address of customers is shared with the company's partners who sell this information to other organizations. The direct marketing firm does not indicate in its privacy policy that information collected is sold to third parties by its partners. The company violates which data processing principle?
- A Accountability
- B Transparency
- C Accuracy
- D Purpose limitation
Reveal correct answer
Correct answer: B
Explanation
The marketing company breaches the lawfulness, fairness and transparency principle as it was sharing personal data of its customers with its partners without informing the customers about the subsequent processing of their personal information by its partners.
Discussion
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