Certified Associate In Project Management CAPM · Free Practice Question Medium
Question 1
An established skincare company has a long history and excellent brand recognition. Sunny has recently been hired on as the project manager for this company and is facing some challenges. Even though the company has a history of doing well, the industry has evolved to become very saturated in the last few years. The company is constantly competing against new skincare lines backed by celebrities, something Sunny's company does not currently have at its disposal. What type of external enterprise environmental factor is this?
- A Marketplace conditions
- B Commercial databases
- C Financial factors
- D Cultural influences and issues
Reveal correct answer
Correct answer: A
Explanation
The enterprise environmental factor that the company is facing is marketplace conditions which must consider competition, market share, trademarks, and organizational brands. Commercial databases help predict cost and schedule estimating, risk studies, and benchmarking. Cultural influences and issues deal with how an industry is perceived. Financial factors cover currency exchange rates and tariffs. PE2.1.1Discussion
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